11.06.2020.

Online workshop is organized within the project Improvement of Investment Environment

As part of the project "Improvement of Investment Environment", an online workshop was held on June 11th, 2020. entitled: "Required information and elements on the website for monitoring and visibility of the project" Improving the business climate in Serbia", related to the Public Relations component and project visibility.

The workshop was led by Benny Andersson, an expert in the Department of Public Relations and Marketing Communication in Lantmäteriet, Kingdom of Sweden.

The pilot units of the local government Unit appointed at least one representative to participate in this workshop which was were also attended by employees from the Republic Geodetic Authority engaged in updating the content on the website.

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The workshop was split in two thematic units. The first was related to the topic "Concept of creating a website for monitoring and visibility of the project ‘Improving the business climate in Serbia’", which was presented by dr Marina Jovanovic-Milenkovic, project coordinator, on behalf of the project team from Serbia. The second was the "Presentation on customer experience optimization" presented by Daniel Starnberg, expert in the Department of Public Relations and Marketing Communication in Lantmäteriet, Kingdom of Sweden.

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At the end of the workshop, the participants discussed and gave a positive opinion on the choice of topic, content and manner of holding the workshop.